People now search across Google, ChatGPT, Gemini, Perplexity and other search experiences. Your visibility can look very different depending on where and what they search.
This is where Search Intelligence becomes useful. It brings visibility, competitive position, demand and market context together, so you can understand how strong your position really is and what is influencing it. Search State gives you that view across the search landscape, from the individual searches you care about to broader market-level measurement.
A prompt list isn’t a market.
It only shows how you perform on the searches you selected — not whether those searches represent the wider demand, topics and competitors around your business.
If you already know which queries and prompts matter to your business, you can track them directly. Choose what you want to follow, where you want to measure it and how often.
That works well when you already know what you want to monitor.
When you need that broader view, Search State can help you build it from relevant topics or keywords, then expand it with search demand, competitor landscapes, related questions and intent.
Explore SolutionsSearch State shows who is winning visibility, where you are stronger, where competitors have an advantage and which parts of the market account for the difference.
You can compare that position across Google Organic, Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity. The competitors taking visibility may also extend beyond the businesses you normally track, including publishers, marketplaces and comparison platforms competing for the same demand.
A missed result only matters if it sits in a part of the market that matters to your business. Search State combines visibility with demand, intent and competitive context to help you separate important gaps from noise.
You can see where competitors are consistently stronger around valuable topics, where your Google visibility does not carry over into AI search, and where relevant demand is barely represented by your business.
Search State market benchmarks give you a consistent reference point for understanding who leads a market and how your own position compares.
Each benchmark is built around relevant demand, topics, intents, competitors and measurements across multiple search environments. Selected benchmarks can also be explored before becoming a customer, giving you an initial view of the market and the strongest players within it.
High-level metrics should never feel like a black box. Search State shows you which topics, queries and prompts sit behind each result. You can then inspect the individual search results or AI responses, together with their sources, citations and timestamps.
Every metric has a trail, so you can see where the information comes from, validate what changed and understand what is actually driving the result.
See our methodologySearch Intelligence does not have to mean measuring an entire market. Search State can be used to track a focused list of queries and prompts, build a broader view of a category, or compare visibility across multiple countries and brands.
You can also choose how frequently you measure. Track a broader set of searches less often, or monitor a smaller set more closely.
A local business might only want to understand how it appears for the searches that matter in its area.
A marketing team may need competitive context across a wider category.
An international organisation can apply the same Search Intelligence methodology across multiple markets while keeping measurement consistent.
A good fit when you want to focus on a defined set of searches and competitors. This can be anything from local visibility and a handful of important queries to a focused monitoring setup for a specific product, service or topic.
A good fit when you want to measure more searches, follow a broader competitive landscape or add more depth to how you understand your visibility.
A good fit for broader Search Intelligence needs, such as larger query sets, more extensive market measurement or visibility across multiple categories, brands or locations.
For more complex requirements across multiple markets, countries, brands or teams, with additional options around governance, integrations, data, security and support.
Search State brings visibility, competitors, demand and evidence together so you can understand your position in the search landscape and make better decisions about where to focus.